Podcast Coaching Free Resources

Herd Community

Uncategorized Dec 15, 2022

We started out as friends, but if you saw what happened moments after…we were anything but.

My wife and I rented an AirBnb in the middle of nowhere Ireland on the tail end of The Last Relapse Europe tour.

I was out for a walk one day when I met these guys – a seemingly friendly group of dairy cattle.


At first, they were kind and curious. I made some new friends.

I don’t know if I did something or what…but all of the sudden one of the cows got spooked and ran away.

Then the cows started moo-ing
Then I saw the leader move forward. 
He was breathing heavily.

I looked behind him and they were all staring me down now. Ready to strike.

I was literally watching the herd mentality play out before my very eyes. 
ONE cow made a fuss, and literally every other cow was there to its defense.

This is the power of a supportive community.

Even though these cows became threatened by something that was rather harmless (I was just trying to make friends I swear!) that one scared cow had the strength of an entire group for protection.

Fighting addiction is hard work.

There are ups. There are downs.

There are days you want to quit.

Days where you wonder if anything is actually working.

Sometimes you question if you really have what it takes.

If addiction is so hard…Why do it alone?

There’s a reason the research tells us that the opposite of addiction is not sobriety, it’s connection.

It’s always scary to open up and join in with others. Much easier to stay alone and play it safe.

But I can guarantee you, recovery will go faster and smoother if you’re in a COMMUNITY of brothers that support you and get you.

Cheering you on,

Get Weekly Recovery Insights

Join our mailing list to receive the latest on addiction recovery including success stories, FAQs, clinical findings, and practical tools you can apply TODAY.


Receive Weekly Recovery Tips, Insights & Inspiration