Some of you who follow us closely know that this has been a milestone month. If you don’t know, here’s the scoop. In November 2018, I started DeepClean as a side hustle. I had no clue what I was doing and no confidence that my program would actually work. But I had to try. There were too many men whose lives were in shambles.
My first client was desperate but barely had any money. That was fine by me, I just wanted to help. And to be honest, I didn’t know if my program was worth anything at that point. The less he invested, the less pressure!
His life was dramatically affected. He broke through several layers of shame and stopped engaging with porn and masturbation as frequently. It wasn’t a smashing success, but the indicators were there. The program worked.
I wanted to reach more guys, but my biggest obstacle was time. I was working a full-time job and newly married, so I only had a few hours to dedicate. While I loved working 1-on-1 with clients (still do), I realized that I was robbing them of a communal experience by trying to serve them myself. So I decided to try group coaching.
The first group was scary. I didn’t know if everyone would get along and I was nervous that the program I created would only be successful in a 1-on-1 environment. My fears were squashed about 7 weeks into the program when one of the clients showed up to the call noticeably different. When I asked what happened, he said, “nothing.” He was just doing his usual things.
“Oh you know, journaling, reading my affirmations, working through a few wounds from the past that have come up. I don’t want to fall behind everyone else so I’ve stayed on top of things.”
Aka he was doing the work because he had peers. And it turns out, he was reaping rewards. Something about him was different. All of the hard work caught up to him. It turns out that I wasn’t the only one who noticed. People in his community began asking him for advice (without any prompts). This was incredible, not only because it marked a clear transformation but it was one of his goals in life – to get free so he could lead more people.
After witnessing the impact groups had on my clients, I shifted my efforts away from 1-on-1. It was clear that groups were going to have a much larger impact.
Little did I know that this decision would take DeepClean from a side-hustle to a thriving small business. In 2019/20, I was fortunate to be featured on a few well-known podcasts in the recovery space. It created a large influx of clients that I could not have taken on if I was only offering 1-on-1 services. The fascinating part was one particularly impactful podcast interview was recorded 18 months prior to its release. I was frustrated it took them so long to publish the episode, yet had it been released immediately I would have had to turn down a majority of the clients that came looking for my services. God works in incredible ways.
The boost of clients last year has given DeepClean unprecedented momentum, which is why I am able to quit my 9-5 and pursue this assignment full-time as of this month! I am beyond thrilled. Having more time and energy to dedicate to DeepClean will enable me to serve you better. We’ve launched the New Man Podcast and have several other projects in the pipeline (including a book!).
Usually, I will use this space to provide useful insights, information, etc. But I wanted to give you an update on the state of affairs here at DeepClean. Thanks for being with me on this journey, I look forward to growing together and serving more men.
Cheering you on,
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